Anna
Hi! It’s
Ma
Researcher, Marketer, & Strategist
I’m a marketer with a foundation in consumer psychology, UX, and CX—driving impact in strategy, branding, and media. I thrive at the intersection of data, creativity, and human connection!
Check out my recent work!
Aible: AI Agents for Business Users at Enterprise Scale
Problem: Chataible. AI analytics chat experience update. Streamline and prioritize usability for diverse users.
Approach: Align product goals with consumer’ skills and needs. Reposition Chataible from a data engineer tool to central hub for business analysis and insight synthesis.
Impact: Simplified UI, increased usability, accessibility, growth.
SnapBack
Problem: Phone addiction is high and there are no effective ways that target the root of the problem: addiction, FOMO, lack of accountability.
Approach: Understand human motivations and fears. Tackle them in a fun way such as community competition and positive peer pressure.
Impact: An innovative, gamified tool to break the cycle of addiction, create real community and connection, and be held accountable.
Wind Turbine Project
Problem: High power generation and stiffness of a wind turbine
Approach: Research airfoil and turbine design in current market trends and industry standards. Test findings at scale, materials, power, and strength.
Impact: Optimized power and strength of a turbine at small scale, able to be translated into larger scale and commercial grade.
Psych Research: Idiographic Dynamics Lab
Problem: Some people are unable to emotionally self-regulate and suffer from heightened dysregulation. There are currently no personalized, in-time interventions.
Approach: Subject segmentation. Research mental and physical understanding. Build combined targeted aid.
Impact: Relief, improved quality of life, deeper and empathetic understanding of the human condition.