Anna

Hi! It’s

Ma

Researcher, Marketer, & Strategist

I’m a marketer with a foundation in consumer psychology, UX, and CX—driving impact in strategy, branding, and media. I thrive at the intersection of data, creativity, and human connection!

Check out my recent work!

Aible: AI Agents for Business Users at Enterprise Scale

Problem: Chataible. AI analytics chat experience update. Streamline and prioritize usability for diverse users.

Approach: Align product goals with consumer’ skills and needs. Reposition Chataible from a data engineer tool to central hub for business analysis and insight synthesis.

Impact: Simplified UI, increased usability, accessibility, growth.

SnapBack

Problem: Phone addiction is high and there are no effective ways that target the root of the problem: addiction, FOMO, lack of accountability.

Approach: Understand human motivations and fears. Tackle them in a fun way such as community competition and positive peer pressure.

Impact: An innovative, gamified tool to break the cycle of addiction, create real community and connection, and be held accountable.

Wind Turbine Project

Problem: High power generation and stiffness of a wind turbine

Approach: Research airfoil and turbine design in current market trends and industry standards. Test findings at scale, materials, power, and strength.

Impact: Optimized power and strength of a turbine at small scale, able to be translated into larger scale and commercial grade.

Psych Research: Idiographic Dynamics Lab

Problem: Some people are unable to emotionally self-regulate and suffer from heightened dysregulation. There are currently no personalized, in-time interventions.

Approach: Subject segmentation. Research mental and physical understanding. Build combined targeted aid.

Impact: Relief, improved quality of life, deeper and empathetic understanding of the human condition.